Niall Power


Niall has over 40 years’ experience working in various positions in the thoroughbred industry in Australia and internationally. 

Niall is currently a Director of Sire Custodians Ltd and operates his own IT Company with a thoroughbred industry focus. Sire Custodians Ltd is the leading supplier of syndicate documentation and management consultancy services to the Australian thoroughbred industry. Niall is the Authorised Representative for Xcira in Australia, the Global Leader in Live & Timed Auction Technologies.

Niall’s achievements in IT relating to the thoroughbred industry include co-founding Streaming Media Australia, which was the first company outside of the USA to broadcast live on the internet a thoroughbred horse auction sale (at the Gold Coast Magic Millions) and conducting the world’s first online auction of unborn thoroughbred foals.  Niall was the first to introduce Live Online bidding to leading auction houses in Australia, UK and France.

Niall has managed commercial thoroughbred studs in Ireland and Australia, including:

  • Stud Manager – Wakefield Stud (Brian Agnew), Scone, NSW
  • Stud Manager – Coolmore Stud, Ireland

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